Annually held at Station Berlin, the world's largest rum event draws enthusiasts from across the globe. Since assuming responsibility for the brand's redesign in 2016, including the integration of premium branding elements, I have overseen all advertising materials, spanning from the magazine to infographics and posters. Collaborating closely with Lucio Aru & Franco Erre Photography, we meticulously crafted product photography and staging to enhance the event's visual impact.